I agree... If I rented a DVD and there wasn't a menu for bonus stuff, I wouldn't really care, even if I found out later that there was bonus content on non-rental copies. Alternatively, if there were a marked-out link for bonus menus with a small statement saying "available on non-rental copies", I'd be slightly annoyed, but not truly upset. But making people jump through hoops and then "BzzzzT! No content for you!" ...? That's a good way to taint the entire movie with a memory of frustration, which is NOT what's gonna make people run out to buy it.
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I agree... If I rented a DVD and there wasn't a menu for bonus stuff, I wouldn't really care, even if I found out later that there was bonus content on non-rental copies. Alternatively, if there were a marked-out link for bonus menus with a small statement saying "available on non-rental copies", I'd be slightly annoyed, but not truly upset. But making people jump through hoops and then "BzzzzT! No content for you!" ...? That's a good way to taint the entire movie with a memory of frustration, which is NOT what's gonna make people run out to buy it.