Which is why I also advocate bringing back intermission.

Or, even better, just watching it on the home theater system, where you can lounge in your own chairs, pause it when you feel like it, enjoy real food while watching, and yell at it to your heart's content. The only real advantages theaters have nowadays are that you can see the movie sooner, and the audience might be fun.

Oh, and, y'know, something about box office measurements. I think they're going to have to figure out another way to do it.