I agree! I decided to make it somewhat US-ish for a few reasons. First, I'm familiar with it, so I can get the details of living in it right. And second, I was bored with not!Europe as a setting.
It's interesting to note that a really simple change like that actually keeps me from falling into some of the assumptions that come along with a standard Europe fantasyland, too. Of course I started out trying to distinguish this world and its people from some of those assumptions (I really want it to look like they have their OWN history, art, architecture, fashion, government, technology, etc., rather than stuff derived from this world), but it's funny how just disengaging from the normal "This is Europe" standard shakes things up.
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It's interesting to note that a really simple change like that actually keeps me from falling into some of the assumptions that come along with a standard Europe fantasyland, too. Of course I started out trying to distinguish this world and its people from some of those assumptions (I really want it to look like they have their OWN history, art, architecture, fashion, government, technology, etc., rather than stuff derived from this world), but it's funny how just disengaging from the normal "This is Europe" standard shakes things up.