*grin* My brother refers to it as the I'm So Fucking Deep Phase--and yes, we applied it to JK Rowling. Fortunately, he's noted that often it does seem to just be a phase.

I want to publish stuff I've really enjoyed writing, but we'll see how that goes, eh?

And I shall have to check out Jim Butcher--I haven't read his stuff yet, but that is a good recommendation. Usually the author's enjoyment shines through.